Ever felt like you’re living half a life? Like things just aren’t quite right? You’re in shape. You’re not sick. But still…you’re tired, stressed, and wondering why things don’t pop anymore? You see men around you getting after it, shifting gears. While you’re left thinking…where did my energy go? If that sounds familiar, you’re not alone — it’s the reason our founder spent YEARS searching for a solution. When he was young, he said: “I’ll sleep when I’m dead.” Then in his 30s the crash came hard, and he realized insomnia wasn’t a personal quirk anymore. It wasn’t something to brag about. It was killing him.

That realization saw him leave a prominent international consulting career, and set out on a quest to solve this problem that affected so many men he knew. Colleagues, friends from the gym, and most importantly — his own brother, who’d just hit his 30s and all of a sudden couldn’t sleep anymore.

These two brothers consulted health industry specialists and ancestral sleep experts. They dove into thousands of hours of research. They ruthlessly tested on themselves an endless combination of vitamins, minerals, and natural neurotransmitter agonists. After two years, they beat insomnia. They cured it. They wrestled it down and banished it from their lives.

Thus, Hibernate was born — a simple, common sense, drug-free way of helping men get natural sleep.

Nate and Jordan found through their own experience that healthy sleep is the great equalizer. It makes everything in life 10% better, like living on steroids. It gives you energy, drive, and the purpose to go out and achieve everything you want in life. Whatever motivates you — climbing mountains, getting a new job, protecting your family — it can’t be done if you feel like a beat dog. Good health, good sleep…they make you feel like a man.